Lessons in Corporate Social Reputation Management from Dell

Dell have learned their social media lessons the hard way. In fact, you’ve probably heard more than one of their success stories. These successes have been achieved in a systematic way, using targeted approaches and clear measurements. As shown in this presentation, step 1 is listening and engagement, with step 2, the creation of an online influencer relations...

From Little Things, Big Things Grow – WorldNomads and the World of Micropayments

For some time I have been mulling over an idea. I’m grappling with the complexity of the world in which we live and with the changes I can see taking place before my eyes. I’m working through what it means to work, to live and to make a difference to our families, our friends and our colleagues. And I am doing this in a practical way – in my work for SAP North...

Where Are You on the Trust Barometer?

Whenever the social media conversation shifts to “influence” – who has it, how you can get it and what it’s worth, you know we’re talking trust. After all, what we perceive as “influence” is simply a combination of trust and relevance – a heady mix of the right audience, a trusted shepherd and a call to action. Don’t believe me? Nicholas Christakis has an...

COP16: 16 Journeys from 16 Countries in 16 Weeks – Can I Count You In?

Last year, as Christmas came around, there was a powerful groundswell around climate change, culminating in the COP15 conference in Copenhagen (COP15 stands for the 15th session of the Conference of the Parties to the United Nations Framework Convention on Climate Change). You may remember I was quite excited about “Hopenhagen” and the crowd sourced ambassador...

The Case for Hope and the Need for Action

In a little over two weeks, the world’s leaders will be meeting in Copenhagen to discuss and hopefully agree on decisions to reduce carbon emissions. The United Nations Climate Change Conference (COP15) is perhaps the last chance to achieve consensus on this contentious issue. Why should you care? According to the Intergovernmental Panel on Climate Change, the...

Measuring the Hybrid Car ROI

A car purchase is the second most expensive investment that an individual is likely to make (the first being their home). And in that respect, consumers come close in behaviour to their B2B counterparts — after all, vehicles are expensive, have ongoing cost requirements and (whether we like it or not) reflect on our own sense of self. Accordingly, when it...