Get More from Instagram

I have been a fan of Instagram for some time. Not just because of the filters … but because it has developed an interesting and engaged community of users. Instagram has become the Flickr that the internet didn’t forget. But there is a vast difference between using Instagram as an individual and using it as part of your business marketing toolkit. But many of...

Brand Storytelling: Teradata’s Case of the Tainted Lasagna

Brand storytelling can be hard work. Not only are there all the internal hurdles to overcome, sign-offs and legal checks and so on – there is also the challenge of subject matter. What do you do if you have a complex product or solution that you are trying to explain? Which channels do you choose – and how do you incorporate social media into the mix. I was...

Scale Your Digital Marketing with Marketing Automation

In these challenging times, we are all asked to do more with less. For marketers, this means coping with an explosion of channels, transformation in the expectations of our customers and an abundance of data that can, in equal parts,  obscure or facilitate insight. So where can you turn to scale your marketing efforts? The first generation of marketing...

Content Marketing in Australia Needs a Wakeup Call

The Content Marketing Institute’s new report on Content Marketing in Australia is timed nicely for the upcoming Content Marketing Conference (4-6 March 2013). The report contrasts the content marketing approaches taken by marketers in Australia vs the USA and reinforces much that we already know: Over 60% of marketers expect to increase or significantly...