Autobots, Decepticons, Technology and the New World Order #MarketingNation

We all say that the world has changed. That the customer is at the centre of our business and marketing strategies. We say that our marketing teams are going to spend more on technology than our tech teams. And we say that customer experience is at the heart of what we do as businesses. But is this all talk? Or is it smoke and mirrors? On Friday, August 28,...

Periscope Captures from the ADMA Global Forum

Live streaming using apps like Periscope and Meerkat have revolutionised conferences of all kinds. No matter whether you are hosting a small lunchtime gathering of friends, colleagues or experts, or attending a massive conference, these easy-to-use apps allow you to share what you are seeing with the wider world. Or at least those who follow you on social...

ADMA Global Forum in Pictures

[View the story “ADMA Global Forum Highlights” on Storify]

The Best Case Study Music in the World

I have written case studies, I have submitted case studies for awards. And I have judged awards. But they can often be an unemotional slog. By their nature, case studies tend toward the factual. They’re often devoid of “feelings” – and struggle to tell story of impact. But what if there was the case study equivalent of the Tenacious D song “Best Band in the...

Social: The Present is Mobile. The Future is Wearable

There was a time when the battle for social media was simply one of recognition. For some time, brands and businesses held out. Restricting firewall access to social networks. Directing marketing spend to broadcast. Ignoring the trending shift to digital across a range of categories – from marketing to HR, supply chain to finance. Now, this pent up force has...

Voice of the Customer @ #IBMconnect

The IBM Connect roadshow moves from Auckland to Sydney and then to Melbourne over the next few days. Come along and learn how you can turn data into business value. [View the story “The Voice of the Customer @ #IBMconnect” on...