Bringing the Glitz to B2B Marketing #b2bmktg16

B2B marketing is often seen as the nerdy, slightly less glamorous cousin of B2C marketing. And sure, there are fewer celebrity endorsements and precious little in the way of mainstream news and media coverage. We often struggle to even get a write up in Mumbrella, unless something goes wrong. But a quick search on LinkedIn reveals that there are at least 65,000...

Beyond Innovation Bingo: Doing Business with Government in the Digital Age

We have been living in the 21st Century for almost 15 years, and at last it seems, that governments at all levels in Australia have finally got the carrier pigeon. With Primer Minister, Malcolm Turnbull’s very public recalibration of the business conversation towards “innovation”, there has been a remarkable level of energy and dynamism pumped into the the...

Taking Digital Leadership to a New Level

When I started this blog ten years ago, it began with a rant. A call to action. It was a poetic exploration of what it might mean to focus on your customer above all else. It was also a warning about what would happen if businesses refused to do so. There are more to the words of consumers than the corporations expect. We huddle in groups, in chat rooms. We...

DiG Festival – Australia’s Best Conference You’ve Never Heard Of

There is a low murmur sweeping in to the auditorium from outside. There are people moving in and out – greeting each other, chattering, delivering coffee (yes, true, and more on that below). On stage, author and digital transformation leader, Jesper Lowgren, is stepping through the “new thinking and new doing” required by businesses to deal with the challenges...

Thrive in an Age of Disruption

Disruption is the new normal. Everywhere we look we find traditional business models under threat from emerging players, technology creating new opportunities for fast-moving businesses and the creaking bones of industrial age enterprises labouring to stay current, fresh or even just relevant. The darlings of our blue chip stock markets have given way to...

Digital and the Future of Marketing

When we think of the future of marketing, we often think of our customers. What trends are they adopting? Which devices? Where are they and how can I reach them? But there’s a double-sided impact to the future of marketing – and that is to do with the future of marketers. There have been some massive improvements in the world of technology – with automated...