Why You Need to FOCUS – Forget Ideas, Start with Problems

In the rush to innovate, we jump to solutions, look for silver bullets. We cool hunt. Crowd source. Idea storm. But there is a problem with ideas. Sure they are fantastic for a fledgling startup, but they are dangerous, time consuming and unproductive for most corporates. Unfortunately, one of the first responses to a “call” for more innovation is to ask for...

Why the Most Passionate Attract Us

There is do doubt that we are drawn to passionate people. Charismatic, energetic, and purposeful individuals tend to attract us like moths to a flame. Interestingly, it doesn’t really matter what that passion is … the sheer energy of their performance – their life – brings us closer to them. It brings us closer to their passion. The passionate, are for the most...

The Promiscuous Idea

When Drew McLellan and I pulled together the first The Age of Conversation book with 100 of the world’s leading bloggers, social media was still a rough and ready frontier. Two more editions and three years later, many of us are still having the same conversations – partly because more businesses and more people are beginning to see value in the space, but also...

What Goes Around Comes Around

creepy merrygoround Originally uploaded by Buddha Rhubarb. Ideas have a currency and a time. Sometimes YOUR idea will coincide with the ideas of others and will find a ready market. Sometimes your idea will be considered “old” or more progressively “ahead of its time”. But if the market is not ready for your idea … if it is not a...

Ideas Are Cheap

                In a recent post I was wondering how MANY ideas are enough to present to clients … and then this article over at Chuck Frey’s Innovation Weblog got me thinking further. The reason that it is easy to throw so many ideas at a client is because they are CHEAP to produce. Even good ideas are a dime a dozen! Many marketers and creatives...