Vote for the Moggies

2008 has seen a significant amount of change in the Australian social media landscape. There has been a veritable explosion of new creative and critical thinking around the topics of advertising and marketing – not only have our coffee mornings received a fresh injection of energy courtesy of Julian Cole, Jye Smith and Scott Drummond, they also come armed with...

Competition Reminder – Target Your Message

In case you missed it earlier this week, there are still a few days left to get your entry in for my TARGET YOUR MESSAGE competition. This is how it works: Go here and read the background Download TargetCompetition.jpg  the sample Target Billboard ad Add your own message Write it up for your blog and link back to this post (so that I can find you) The winner...

Competition – Target Your Message

Following up on last week’s mini-storm around Target, I thought it might be fun to run a small competition that tests your copywriting skills (actually the idea was Drew’s). This one is called “Target Your Message”. This is how it works: Go here and read the background Download TargetCompetition.jpg  the sample Target Billboard ad Add...

So, You Think You Can Market? The Winner Is …

And the final round of voting has now closed! And the winner is Casey Degon. Congratulations! To recap … in this competition gave marketers the chance to put forward their best ideas based on this brief from Sara, the BargainQueen. The best idea in each round will be voted on by a wide, wide panel of marketing experts — YOU. That’s right, you...

So, You Think You Can Market? – Final

Welcome to the FINAL of So, You Think You Can Market? in support of TheBargainQueen.com. Round 2 went to Paul McEnany in a unanimous decision — sorry Jason (you know, it’s ok to vote for yourself)! To recap … in this competition marketers will put forward their best ideas based on this brief from Sara. The entries will be published here...

So, You Think You Can Dance, Round 2

Welcome to Round 2 of So, You Think You Can Market? in support of TheBargainQueen.com. As we only received FOUR entries, the winner of this round will go up against the winner of Round 1. First up, an UPDATE: Round 1 went, in a LANDSLIDE, to Casey Degon — claiming 95% of the unexpectedly LARGE vote. Casey clearly understands the potential and approach to...