Free Marketing Strategy eBook

Earlier this week I received a LinkedIn question from Jay Ehret, wondering whether I knew of any good, free eBooks on marketing. Unfortunately, most of the eBooks that I knew of were not free. But then, yesterday, Andrea Vascellari, sent a message on Twitter advising on the availability of a free marketing strategy eBook. From a quick scan, “Strategic...

Creating Key Themes and Messages

My brother is starting out in business for himself, and as we have begun talking through what he needs to do to begin marketing himself, I realised that there is much that I know that I have not shared with him. For example, he doesn’t know much about my work and the way that I go about my business … he reads my blog but confesses that he...