Going Viral for all the Wrong Reasons

Every time someone reads, clicks or shares a link or piece of content that we have created, it sends a small dose of dopamine into our brain. This release provides us with a sense or reward, pleasure – and encouragement. It’s why (for the marketer) digital marketing or social media can be addictive. It is also why those who don’t use social media fail to...

Pungent Granularity – Penn and Teller take on the Anti-Vaccination Conversation

Social media has a powerful ability to stimulate and create conversation. But when you are planning your communications, it’s essential to know your audience. And these days, “knowing” your audience isn’t just about mapping, analysing and researching. It’s about understanding their “pungent granularity”. Pungent granularity and the social audience To survive in...

This Holiday Season, Get Your Social Media House in Order

It’s been a long year, and I know you are tired. Worn out. Ready for a break. But how READY are you? Because when it comes to social media, you need to be business READY, and by that I mean: Responsive Don’t bury your head in the sand. An issue can turn into a crisis very quickly. Make sure you have protocols and people that allow you to respond to issues as...

Social Media: How to Listen

Businesses are often advised that the first step in any social media program is to LISTEN. But who do you listen to? What do you listen for? And how do you do it? This infographic steps you through the process I follow. It should get you started. You can download this PDF from Slideshare, or get a copy of the image here. Social Media: How to listen View more...

Social Media Channel Matrix

Many years ago I created a communications channel matrix. It acted as a ready-reference guide that allowed me to map out messages first and then choose the channel and the medium that was most appropriate. I have used it ever since. I even had a version that I used for social media. But then the folks over at CMO.com produced a version for social media...

What Marketing Students Need To Know – in 140 Characters

One of the powerful aspects of Twitter is that, with the right connections, it creates a powerful, live, expert network. Within hours you can reach well outside the walls of your own business to tap into the experience and insight of others who may well have the knowledge you need to solve a current business problem. Darryl Ohrt explains that a friend was...