What’s Mine is Yours – Collaborative Consumption

If you’re connected, you’ve seen the symptoms. Reputations are being built on the good will, personal standing and generosity exhibited by individuals, not because they want something, but because they have something TO GIVE. To share. And as these people come together – for a cause, for a moment or to make a lasting impact – they are at the same time,...

Performing Ourselves: Why Social Media is 25% Larger than Life

I have always been drawn to acoustic performance. I love the authentic, stripped back timbre of a singer’s voice. I like the fact that you can’t hide behind the volume or be disguised by the electronic mixing. Perhaps this is why I ended up studying theatre for years. And my study of theatre took me to unexpected places. I went from the mainstream deep into the...

Holidays Are a Time for Free eBooks

Around this time of year we often see the announcement of new books being published, new music being released and new films arriving in the cinemas – all in time for the holiday season. It’s the marketer’s year end rush – our attempt to stake our claim for your attention and your wallet. But this year, there are some differences – with a number of free...

Can Curating the Crowd Work?

Having worked on two, and heading into the third Age of Conversation book (bringing together hundreds of thought leaders in a single, crowdsourced book), not to mention our recent efforts around The Perfect Gift for a Man (30 crowdsourced stories reinventing manhood), I feel like I have a fairly good grasp on crowdsourcing and its potential. But can it work for...

The Perfect Gift for a Young Man

As I made that awkward transition into adulthood, I felt like I spent years pretending to be a man. Assuming the space and stance of a man. Answering (sometimes) to the name “Mr Heaton”. But I was rarely comfortable. It was only some years later when I felt like I stopped the pretence. But the thing is … it wasn’t a conscious decision – the facade simply fell...

How To “Add Value”

I remember a performance review early in my career. I was looking for constructive feedback, wanting to know where I could improve the way that I worked and what particular steps I could take to gain a promotion or better conditions in the following year. But all my manager could respond with was “add value”. And the further I pushed this topic, the more I...