Join Us for #CoffeeMornings in #Singapore this Friday

Join Us for #CoffeeMornings in #Singapore this Friday

May 13, 2018

Update: it seems the very first #coffeemornings in #singapore has outgrown itself. We’ll now be at Pickleville, 140 Robinson Road – Level 4. For over 10 years now, we have been hosting a meeting of various strategy, digital, social media, innovation and tech types each Friday morning in Sydney’s Surry Hills. We have seen the rise and...

This Weekend, Join Me in Twitter Poetry

I was excited to receive a message this morning from Beth Wellington that more and more poets are starting to use Twitter. @gracebauerpoet @_JoyCastro http://t.co/SNTpLtZMnj & @TellMeMoreNPR #tmmpoetry Poetry Month & @servantofchaos‘s @TwitterPoetry — BethWellington (@BethWellington) August 3, 2013 This article, published in The Independent,...

Social Media & Content Marketing in 2012

At the end of each year, we look behind us at the year that was and ahead to the year that will be. Now, I am not a huge fan of predictions – they are statements bravely made and rarely revisited. But I am ALWAYS interested in connecting the dots – in the broader trends that help us understand our behaviour a little better. Crowdsourcing is an excellent way...

Crowdsourcing the Election – Vibewire and YouTube Combine with electionWIRE to Show How it’s Done

The Australian Election for 2010 has, thus far, been a fairly lack lustre affair. The politicians have kept to tightly scripted, rehearsed announcements designed to appeal to minutely targeted swinging voters in marginal electorates. It’s policy without vision and politics without conviction. And it’s largely why non-issues such as the “real Julia Gillard” and...

Marketing Briefs and Designing for Collective Action

Often, when it comes to advertising and broader marketing, social media is bolted onto the side of existing programs. There’ll be a request for a “Facebook”, expectations of a Twitter account and maybe even a blog. But if you are serious about creating a successful BUSINESS program, then integration is the way to go. “Integrated marketing” has been one of the...

Facebook Bait and Switched My Life

Today is Quit Facebook Day – and I am in two minds. On the one hand, Facebook has been great, I have been able to easily connect to people all over the world, keeping in touch with their daily updates, their photos, the changes in their lives and the things they are reading, watching and thinking about. And it is not that I can’t do this in other ways, it’s...