The Shift from Mobile First to Mobile Only

Every year the mobile marketing industry boldly announces that THIS will be the “year of mobile”. In 2005, Sony Ericsson, O2 and Samsung added new features and capabilities to their mobile handsets, delivering 2Mb cameras and GPS to blur the lines between the personal digital assistant and the cellular phone. It was the year that BlackBerry conquered the world...

Asian Connections: Embracing the Digital Trajectory

Fifty four percent of the world’s population lives in Asia. That’s 3.7 billion people. And according to We Are Social, Singapore’s recent report, Asia is home to over 1 billion internet users – 80% of whom use social media (see full report below). The numbers are impressive. And yet, they tell only part of the story. The most compelling aspect is the trajectory...

Youth Mobile Trends in China 2010

When I worked in a marketing agency, I spent a lot of time working on youth brands in China and across Asia-Pacific. I remember standing in Shanghai and being amazed at what was slapping me in the face – that China was not a communist country in the way that my education had led me to believe. It was a massive market economy – with controlled borders. And...

FanFou — It’s Chinese for Twitter

For many who work with social media, Twitter has become an indispensible tool. It allows us to keep in passive contact with our connected friends no matter where we or they may be located. And while the Twitter user base continues to grow there are other solutions that do much the same thing, but in a different language. Take a look at FanFou for example. This...

Number of Chinese Bloggers Exceeds Population of Australia

When I was last in China, I spent quite a lot of time with kids like the ones in this photo. I was attending an exhibition in the holiday resort of Hangzhou (which also happens to be one of the regional centres of technology and animation) with hundreds of other vendors. My focus during the event was to engage and entertain kids with some interactive and...

ChinesePod

China has been in my blood since childhood. A family friend tried (in vain) to teach me some of the Chinese language when I was about 10 years old — it was not that I was not interested — it was that I was only 10 years old and needed a little more structure to my learning. Later, while studying at university, I was lucky to share a house with some...