What Qantas Will Learn from its Social Customers

Or an alternative title: What Qantas Will Learn from its Former Customers Because they are Social I can still remember the smell of the lithographic duplicator machines that were used in my primary school. The light purple writing would hold that odour long after the ink dried. And one day – I think it was in 5th class – I remember learning about the Queensland...

Don’t Waste Your Search Budget Like the Easter Show

As the Chair of not-for-profit youth media organisation, Vibewire, I know the budgetary, sponsorship and resourcing challenges faced by groups who are dedicated to what I call “good works” in our society. So whenever I look at the work of not-for-profit organisations or community groups, it always disappoints me to see them wasting the resources that they have...

Young People, Brands, Banks and Advocacy

Great case study from Graham Brown and YouthResearchPartners.com on South Africa’s Nedbank advocacy efforts around their student-focused financial products. Not only did they gain in-depth student insights into banking trends and preferences – they generated 8,000 sales leads. Not bad. This is what happens when you have young people representing a brand and...

Innovation, Leadership and Transformation

Imagine … You have one great customer … a shoe manufacturer. They create shoes that are worn by the world’s great athletes. I’m talking Michael Jordan. I’m talking Tiger Woods. I’m talking Serena Williams. Cathy Freeman. But there’s more. Many more. It’s like a star-studded cast of top tier athletes that are not...

BP v The Internet – Anatomy of a PR War

With the US now looking to sue BP (and other firms) over the alleged violation of federal safety regulations in connection with this year’s Gulf of Mexico oil spill, it’s interesting to take a look at what unfolded online. Angela Natividad has put together this detailed presentation that calls out key moments where BP could have engaged online but failed to do...