Get More from Instagram

I have been a fan of Instagram for some time. Not just because of the filters … but because it has developed an interesting and engaged community of users. Instagram has become the Flickr that the internet didn’t forget. But there is a vast difference between using Instagram as an individual and using it as part of your business marketing toolkit. But many of...

Note to Brands: Make Things People Want

Have you ever wondered why marketing and advertising is such hard work? We are constantly trying to change the way that people behave and think – positioning brands and businesses in the centre of a relationship that is only ever on the peripheral of our customers’ worlds. And while for us – for the business owner, brand manager or agency – there is a real...

A Date with Lindsay Lohan. Or How Celebrity Adds Punch to Your Brand

If there is one thing I love, its when people are publicly honest. Or self-deprecatingly honest. Or self-deprecatingly honest in public. But I love this even more when the person at the centre of the confession is famous. Or hyper-famous, like Lindsay Lohan. So, imagine that you are the brand manager for eHarmony, the dating site, and you notice that your...

Brand Storytelling: Teradata’s Case of the Tainted Lasagna

Brand storytelling can be hard work. Not only are there all the internal hurdles to overcome, sign-offs and legal checks and so on – there is also the challenge of subject matter. What do you do if you have a complex product or solution that you are trying to explain? Which channels do you choose – and how do you incorporate social media into the mix. I was...

Let Your Customers Tell the Story of Your Brand

We have lived for many years with the illusion of control. We believed that we could: Control the experience of our brand Manage the way our brand was represented Dictate the messaging people used when discussing our brand To administer this, and to reinforce our sense of ownership of our brand, we created processes, guidelines and tools of management that...

The Brand Behind Your Buttons

Sometimes the most important aspects of brand experience happen below the level of our consciousness. Think of the sound that is made when you close the door of your car. Manufacturers spend millions researching, designing and engineering that experience. Same with the exhaust note of a Harley Davidson. All of this careful thinking and planning has been crafted...