My New Book: Skills for the 21st Century – It’s Marketing But Not As We Know It

Buy It's Marketing But Not As We Know It: Skills for the 21st Century It is clear that the skills that brought us through the 20th Century have not prepared us for the next 100 years. Or even the next decade. Technology, social media and consumerisation has disrupted industry after industry, and while marketing operates in most firms at the forefront of...

The Perfect Gift this Holiday

Way back in 2009, Mark Pollard and I set out to change the online conversation about men’s health, depression, suicide and alcohol dependency. As part of the Inspire Foundation’s Manweek campaign, we collected stories that would help reinvent manhood. We even had author of Manhood and Raising Boys, Steve Biddulph write an introduction. This is one hell of a...

A Palpable Dis-Ease – Graham Brown’s Mobile Youth

(Graham Brown) The Mobile Youth: Voices of the mobile generation from Graham Brown (mobileYouth) We don’t have to look far to see that we are living in a digital world. On my desk sits half a dozen connected devices, wifi enabled, flashing, beeping, spewing updates from sites, friends and acquaintances thousands of miles away. But for me, this is a world that I...

Want to Write a Book? Join Age of Conversation #4

Have you ever wanted to see your name in print? Do you have ideas you’d like to share with a global audience? This may be the opportunity that you have been waiting for! Over the last four years, Drew McLellan and I have instigated and published three books exploring the Age of Conversation. These crowdsourced books have brought together over 400 authors,...

Do You Read Your Past Posts?

Over the last half a dozen years I have written almost 1800 blog posts. That is about 300 per year and yes, almost one per day. I would hate to think how many words this translates into. But there is more. I have also written articles for Marketing Profs, guest posted from time to time on other sites and contributed articles for publications like Marketing...

Get Your Game On

When I worked in Agencyland, games were part of my everyday working life. I spent a great deal of time working elements of game play into the strategies that I was developing for clients, coming up with ideas for new, short, casual games and working with my team of developers responsible for turning these ideas into games that kids would love. The first person...