Dear Tech: Let’s Do Better

We all want to believe in something larger than ourselves. We want to believe that our words, deeds and actions can make a difference in the world – what Steve Jobs described as “making a dent in the universe”. But over the last decade, it feels like we have all been knuckling down, focusing on near term data – the next quarter, the...

Putting the You in YouTube

Putting the You in YouTube

Oct 16, 2017

We all know that YouTube has become an internet powerhouse. It’s the one place that we spend more time on than Facebook, and it’s the world’s second largest search engine. There are many more statistics and stories to tell in this interesting infographic from Filmora. But the most interesting thing – for me at least – is that the...

Data vs Insight: The Albatross Around the Marketer’s Neck

We have so much data at our fingertips. Every touch, interaction, click, email, webpage view. It all results in data. Even when we walk from one room to the next our phones are counting the steps, movement, changes in latitude and longitude. We are measured to within an inch of our lives. Some of this data is captured and reported back to cloud based servers...

The Price of Marketing is Innovation

Marketing teams everywhere are experiencing a profound disruption. It’s a change in thinking, planning, analytics and platforms unlike anything that we have experienced previously. And while the changes happening to us as marketers are unsettling, far more troubling are the changes happening around us as marketers, business people and consumers. We are living...

Forget Data. Let’s Talk Revelation

I love data. I love the way that it can be collected, crushed, crunched and reported. I love its beautiful, malleable nature and the way that it sticks incongruously to information. I particularly love the way that data can be wrestled into shape to yield an answer. Years ago, I was able to accurately predict a corporate takeover through the harvesting of...

Big Data and the Trust Paradox

We have all become blasé about the information that we share on the internet. We openly tweet, share updates, create photos and post images about where we are, what we are doing and who we are with. We carry our mobile phones with us everywhere – and have become so reliant upon them that we have had to name a condition for the state of anxiety we find ourselves...