Ash Donaldson – Predicting Irrational Decisions

I don’t know about you, but I am completely logical. Focused. Directed. I am completely in charge of my own decisions and behaviour. Or so I thought. A couple of weeks ago, I caught up with Ash Donaldson, caffeine aficionado and behavioural design guru. We got talking about mobile app design and human behaviour and within seconds, my head was swimming. He was...