Data vs Insight: The Albatross Around the Marketer’s Neck

We have so much data at our fingertips. Every touch, interaction, click, email, webpage view. It all results in data. Even when we walk from one room to the next our phones are counting the steps, movement, changes in latitude and longitude. We are measured to within an inch of our lives. Some of this data is captured and reported back to cloud based servers...

Marketers as Innovators – Join the DisrupTV Live Stream

This weekend – at 5am Australian daylight time – I will be joining the hosts of DisrupTV, R “Ray” Wang and Valar Afshar to talk marketing-led innovation, and provide a snapshot of the Australian innovation landscape. This weekly web series is streamed live on Blab.im and is focused on leadership, innovation and disruption in the enterprise and brings together...

The Price of Marketing is Innovation

Marketing teams everywhere are experiencing a profound disruption. It’s a change in thinking, planning, analytics and platforms unlike anything that we have experienced previously. And while the changes happening to us as marketers are unsettling, far more troubling are the changes happening around us as marketers, business people and consumers. We are living...

Bringing the Glitz to B2B Marketing #b2bmktg16

B2B marketing is often seen as the nerdy, slightly less glamorous cousin of B2C marketing. And sure, there are fewer celebrity endorsements and precious little in the way of mainstream news and media coverage. We often struggle to even get a write up in Mumbrella, unless something goes wrong. But a quick search on LinkedIn reveals that there are at least 65,000...

When Your Dev is the Centre of Your Universe

I like to think that when I ran a digital agency that my team loved me. I like to think that my demands were, for the most part, not unreasonable. Or that my scoping and project planning came close enough to achievable. But I also know that my expectations would sometimes be unreasonable. Or that “going above and beyond” really did mean going to the CEO’s...

11 Types of Content to Make Your B2B Marketing Sing

Be under no illusions – content marketing is hard work. It takes planning, resources and focus. But it is also one of the most rewarding forms of marketing that you can do professionally and individually. Not only does content marketing challenge you to clearly communicate – it often brings you up close and personal with customers as well as your sales teams....