Drawing a Line in the Brand

As the line between our personal and professional lives continues to blur, we are increasingly seeing both brands and individuals struggle with responsibility, ownership and commitment. This is being exacerbated by the accelerated uptake of social networking tools such as Facebook, LinkedIn and Twitter – where our personal and professional lives sometimes meet...

Community, Trust and Social Judgement

7 things you can learn from hip hop – Ignite Sydney View more presentations or upload your own. (tags: networking social) Mark Pollard shares this excellent presentation given to the IgniteSydney crowd recently. In it, Mark talks about his experience of running a large, interesting, and influential website, Stealth Magazine … well, it started out as a...

Leave Your Shoes at the Door

Over the last few days I have been interested to see the many and varied reactions to David Armano’s efforts at fundraising for his friend, Daniela. You can read the original post here (and Scott Drummond’s excellent coverage here). While there are a number of supporters, there have also been a number of detractors. David, himself, has come out and admitted...

Sol Trujillo as a Mo Bro

Each year, around this time, the buzz starts building. There are a couple of emails and then maybe a couple of messages via Twitter. Men across the country start twitching their noses and scratching their faces. Each of us wonder — “can I do it again”. But sure enough, come November 1, the signs are obvious.    Days later, even a casual walk down the...

Stranger Danger for Brands

When I was a child I was always warned to be careful of strangers … and I remember how confusing this was. Who was a stranger? What did a stranger look like? In this research, released by Universal McCann in September 2008, we now know – strangers look incredibly like us. And the tipping point? When it comes to opinion and recommendation, we trust them...

Not All Conversations Are Equal

  Last Conversation Piece    Originally uploaded by kimberlyfaye We used to say that “the only thing worse than being talked about is NOT being talked about.” But things have changed. You see, when the advertising challenge was to “cut through.” repetition was its own virtue; while in this Age of Conversation, the factors which determine marketing success are...