Creativity and the Practice of Empathy

I can remember seeing a friend after university holidays – and asking “how was your break?” It’s the natural conversation starter. But when he answered, it was not what I expected. Rather than the polite “great thanks … yours?” response, I was delivered a bombshell. There was no seaside holiday or relaxing overseas trip. There was only unspeakable loss and...

Sydney Cycleways Changing the Way We Experience Sydney

Years ago I did some work in Munich. Our office was in the centre of town and my hotel (if you could call it that) was just outside the central business district – but rather than catching a can each day, I thought I’d try cycling. At the front of the hotel was a bike rack with bikes that could be hired by the day, hour or week. Once you had setup an online...

Vera For BBH – How to Get a Job in Advertising

For the most part, CVs are dreary to write and worse to read. They are uninspiring, linear and don’t lend themselves to the kind of storytelling and experience that capture our passions, skills or abilities. So when I hear of an interesting approach or idea to snaring a job, I love to lend support. In late 2010, Katherine Liew from Adelaide won an internship...

You Owe the Companies Nothing

Stan Johnson shares this great rant from Banksy on advertising and advertisers in our society. It’s a little Cluetrain-esq with a more activist angle. Take a read. Does he make a fair point? I’m interested to know your point of view … not because it’s inflammatory or because I have a vested interest. How does it make you feel as a CREATOR of content and a...

Swallowing the Truth

Anyone involved in marketing, in transformation or change management knows that there is a simple fact – change is hard. Getting someone to understand that their product, job or world has changed is an enormous challenge. It requires not just logic, but also an emotional response. We need to change our hearts as well as our minds – and it is easy for us to KNOW...

Slow Blogging

I wonder, in our push to get something new out, something exciting into the digital stream, do we miss out on some aspect of the creative process? For example, what would happen if we hand wrote a blog post? How would it change the quality of our thinking? Would it feel more precise or more earthy? I am going to give it a try – just to see what happens. What...