Why Agencies Should Treat their Staff Better

I have a friend in the industry. Let’s call him, Mr X. In fact, Mr X could be Ms X. You may know her. Or him. Or maybe not. But even if you did know Mr X, I’d be surprised if you knew Mr X’s tale of agency woe. Now, Mr X is a smart, likeable person. His clients like him as do his colleagues. He delivers value, and consistently challenges his team to push the...

Measuring the Performance of Social Media Communications

A great presentation from Valeria Maltoni on measuring how your social media communications are PERFORMING. Yes, that's right – not just “ROI” – but actual impact on the things that are important for your business. View more documents from Valeria Maltoni. What does this mean? It means that YOU have to do the hard work of defining...

Can Curating the Crowd Work?

Having worked on two, and heading into the third Age of Conversation book (bringing together hundreds of thought leaders in a single, crowdsourced book), not to mention our recent efforts around The Perfect Gift for a Man (30 crowdsourced stories reinventing manhood), I feel like I have a fairly good grasp on crowdsourcing and its potential. But can it work for...

The Zen Master and the Un-Agency

If you work on the client side of marketing you will know that working with agencies can be a challenge. You will have a roster of agencies that you deal with – and many more knocking on the door offering one-off campaigns that just may shake things up (for better and worse). Perhaps you will have an agency of record who will handle the jumble of...