Servant of Chaos

Do You Read Your Past Posts?

Over the last half a dozen years I have written almost 1800 blog posts. That is about 300 per year and yes, almost one per day. I would hate to think how many words this translates into.

But there is more. I have also written articles for Marketing Profs, guest posted from time to time on other sites and contributed articles for publications like Marketing Magazine and for books, ebooks and so on.

I dare say I could find many others who have produced a similar amount of content. Or more. After all, there are many people far more prolific than I.

But whether you write one article a day or one article a month, I'm wondering - do you re-read your writings?

I know I do - but perhaps not as much as I should.

I am reading Steven Johnson's Where Good Ideas Come From: The Natural History of Innovation, and I have been struck by the linkages between writing, review and breakthrough ideas. He uses the example of the "common place book" - a book of ideas, cross-referenced by the author to improve memory. Interestingly, Johnson explains how Charles Darwin's theories benefited from this process, allowing him to formulate, refine and build upon ideas over time. This is what Johnson calls the “slow hunch”.

Now, it seems that blogs with their readily available tagging structure and inbuilt search functions are like commonplace books on steroids. But who amongst us use them in this way? How many of us revisit a category area each time we sit down to write our next post?

Not me. But then, I think i'll change this approach. I have a hunch that I am going to unearth some valuable slow hunches in the process.

Get Your Game On

When I worked in Agencyland, games were part of my everyday working life. I spent a great deal of time working elements of game play into the strategies that I was developing for clients, coming up with ideas for new, short, casual games and working with my team of developers responsible for turning these ideas into games that kids would love.

The first person that I hired into my team was Terry Paton – and I learned a great deal about games, game design and user interaction from him. He had a deep love of games and would constantly look for ways to improve the gaming experience. His approach was to make games that were simple to play but difficult to master – and it was an approach which we would learn to apply to almost every aspect of our work – from web and premium design right through to communications strategy.

For a couple of years, we focused on the idea of “play” – of what would capture, engage and stimulate the people coming to the websites that we would produce. We thought long and hard about what worked, we tested ways to surprise and delight and we relentlessly measured “plays”, high scores and ratings, pass-ons, level achievement and “time in game”.

We essentially focused on behaviours that rewarded the player. And, in turn, those players rewarded us with their time, attention and competitiveness. It was a win-win (oh and a win for the brand too!).

But there was something in the nature of play that fascinated me, even though I had moved out of the B2C space. It seemed obvious that the B2B world sorely needed a jolt – and play seemed the answer. So, a couple of years ago I started (but never finished) a series on the future of your brand – and the first future that I saw was “play” – power, learning, adventure and the “yelp” of delight.

Recently, I read Aaron Dignan’s Game Frame: Using Games as a Strategy for Success, and found a thorough investigation into the nature of play and how it can be (and is being) incorporated into our working lives. While it is easy to think that this book is about engaging Gen Y in the workplace, to do so would be to undersell it. The lessons and explanations apply universally. This isn’t a book for a new generation, it’s a book for anyone who is seeking to motivate and engage others. And because it applies principles that we already understand (gaming) to the world of business, it frames work in a completely new way.

Imagine … just imagine that your employees didn’t say “I’m going to work” – but said instead, “I’m getting my game on”. Now, that would really change the game!

Oh, and if you want to learn more about Aaron’s approach – check out this video of his recent speech – Why the Future of Work is Play. I couldn’t agree more. 

PSFK CONFERENCE NYC 2011: Aaron Dignan from Piers Fawkes on Vimeo.

Tell to Win - and Win

If you are like me, you can tell from the first line of a book whether you think it will capture you. Peter Guber’s Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story was one of those books that not only had me at the first line. It was like a Dan Brown book – but for business – one compelling story after another, urging me to speed, ever faster, through the pages towards the end.

Peppered with personal anecdotes, this book is all about the art of storytelling, for business. It starts with a failure – Guber’s own – where his pitch to the Mayor of Las Vegas falls short and he is reminded that there is only one chance to make a positive first impression. From this dramatic and embarrassing start, Guber takes us through his personal history, showing how storytelling underpinned his successes – and how a lack of storytelling ensured his failures. Along the way, there are quotes and examples from writers, doctors and business people of all persuasion.

For some readers, there won’t be enough detail in this book. Guber doesn’t dive deep into the research. But he does demonstrate precisely why and how the power of a good story wins out anyway – his own narrative uses facts to illustrate his points, but they never overwhelm. They never distract.

While reading, I was constantly reminded of the best TED talks. I was reminded of the way that these great business leaders would engage us deeply with an issue that was dear to their hearts. They would make us laugh and make us cry. Not with the bald facts – which were often heartbreaking – but with the stories that show the human impact of those facts. Peter Guber’s book explains how these style of stories are crafted – how they are hung together. Then it’s up to you to give it a try.

To be honest, telling a story is scary. We can all hide behind the facts and the figures, but a story has a personal dimension. You tell it at a personal cost - and live or die (win or lose your pitch) by the story’s sword. My own experience is the same – where I have trusted in the story, I have succeeded. And where I doubted my story and pushed the facts, I lost. Reading this book, has in a way, reaffirmed for me the primacy of story. And that too is a success.

Now tell me your story and win

The publisher of Tell to Win sent me an extra copy of this book to review. This could be yours. Tell me your best business story in the comments below – or email me. The best story (in my opinion) will win a copy of the book. You’ve got until Wednesday at midnight (Sydney time).

Oh, and if you can’t wait, order a copy at Amazon.

And you can visit Peter Guber’s website here.

An Enchanting Business Book

I read a lot of business books. Not as many as my friend, Drew McLellan (who seems to be a reading machine), but quite a lot.  I read them because they give me thinking time away from the computer – and because they force me to think in a sustained way, about a topic for an extended period. In this way, books remain - for me at least – an important way of continuously learning.

I once heard that the average American reads a book a year. Amazingly, Australia seems to care so little about books we don’t do studies of this kind (so I have no comparable figures)! I try to read a book a month (sometimes more). In five years time, that other person will have read five books. I’ll have read 60. That makes a huge difference.

Despite the books that I read, and despite the fact that they are written by brilliant people, most business books fail to capture me. I’m always looking for that little something extra in the writing. I’m looking for a little enchantment. The enterpreneur’s entrepreneur, Guy Kawasaki, understands this – and in his new book, The Art of Enchantment: How to Woo, Influence and Persuade, he had me from the first line -  a quote from economist John Maynard Keynes:

The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds.

This is a business book that not only instructs – it does what it says on the label – it enchants. The book constantly challenges us by taking a turn when the road ahead seems straight. I often think of this as a way to “surprise and delight” people – but enchantment goes deeper. Where '”surprise and delight” hovers on the surface – as the effect – enchantment is that fundamental transformation that takes place in a person. It changes our hearts first and then our minds.

But how does this happen?

Guy takes observations of the business landscape, overlays them with analysis and then provides a step-by-step explanation of how enchantment can be used in each of these business scenarios. He explains how to enchant your employees, your boss – or anyone you come in contact with. The book shows the steps you can take to look deeply and act deeply – to create change and make it last. After all, you can’t make someone do something – they have to want to do it. The key to this, of course, is Enchantment. Use it wisely.

The Promiscuous Idea

When Drew McLellan and I pulled together the first The Age of Conversation book with 100 of the world’s leading bloggers, social media was still a rough and ready frontier. Two more editions and three years later, many of us are still having the same conversations – partly because more businesses and more people are beginning to see value in the space, but also because innovation is like a spiral, folding back on itself in ever more complex ways.

With this in mind, I thought I’d publish here, my article from the first book – the Promiscuous Idea. To me, it still feels as relevant as it did in 2007. If you haven’t got a copy, consider buying one. It’s a great primer – and all the profits (still) go to a great cause.

The Promiscuous Idea

We are living in a time of proliferation. Never before has the marketplace of ideas been so free, the barriers to entry so low and the willingness to collaborate so powerful. In moments, a concept can be explained, shared and tracked on a single blog — on the other side of the world, this idea can be modified, expanded upon and discussed. Seconds pass and more voices are heard — a version transmutes into new forms … being picked up as a podcast, a video, an older-style presentation deck. From a single creative impulse, a legion of additions, modifications and transmutations can spread in minutes, hours, days and weeks.

Even months later an idea can come full circle. Someone, somewhere can stumble upon a “stale” idea, investing it with new energy, new context and a new perspective and the cycle of proliferation begins again. What this means is that our ideas are constantly in a process of reinvention.

What links an idea and draws us to it is the “story”. And the power and gravitational pull of the story brings us back to it time and again. In the Age of Conversation, whether we are marketers, activists, educators, politicians, academics or citizens of the world, we are all becoming the connected storytellers of this new era. This presents new challenges but also significant
opportunities for brands, consumers and communities.

We are now dealing with a different type of story. Where once we had a beginning, middle and end, as readers and storytellers we can fall into a story at any point. We can link into the middle of a raging debate or witness the genesis of an idea that can change the world, and the narrative that we
are dealing with is no longer linear but multi-textual, layered, overlapping and promiscuous. The ideas and stories care not for their creator but freely leap from one mind to the next — sometimes appearing simultaneously across the globe — with storytellers tapping into a powerful worldwide zeitgeist.

The new art of conversation relies not on a sense of ownership but on a willing openness on the part of storytellers of all kinds. In fact, the jealous storyteller may well find that “their” ideas, brands, concepts or other “intellectual property” will laughingly thumb its nose at its creator and walk off, hand-in-hand with the idea-next-door. Whether we like it or not, our brands, ideas and
stories are no longer our own … they are out there promiscuously reinventing themselves word by word.

Storytelling for a Cause: Blurb for Good

One of the most powerful ways of engaging people, creating change and yes, transforming the world in which we live, is to tell stories. From Homer to Perez Hilton, from the Bible to the Simpsons, stories continue to shape our lives. And at the heart of the story has always been the desire to connect – between the author and the reader, the storyteller and the audience. This strange, sometimes antagonistic bond is as much part of the storytelling tradition as words themselves.

Interestingly, the production and distribution of stories also seems to have come full circle. We started with the bards who would memorise, distribute and share Homer’s Iliad and Odyssey for a few sheckels. One has to ask, “was the fall of Troy really a military victory or a massively successful word of mouth campaign?” It took Heinrich Schliemann centuries to uncover the truth.

Realising that knowledge and power were close bed fellows, the church accumulated vast stores of manuscripts. Cloistered away in abbeys across Europe, monks copied and created, philosophised and imagined – all the while contributing to a precious body of knowledge protected by the fortress-like walls of places like the Vatican Library.

Centuries of work would be swept away with the invention of the printing press, beginning a process which would not just share knowledge but transform our very notion of intelligence. Matching the newly literate population’s thirst for knowledge, whole industries sprang up – schools, printing houses, publishers – and of course, the mass media. Each of these cordoned off a market of their own in an attempt to capitalise on the changes coursing their way through society’s veins. Walls sprang up, money exchanged hands. The knowledge drug had us all hooked.

A century or two on, these walls are also crumbling. In minutes we can create our own blogs and websites, write our own stories and share them with the world. And with sites like Blurb.com, we can take these stories and share in the great literary and social phenomenon of authoring a book.

Last year, Mark Pollard and I, concerned at the mental health and substance abuse issues confronting young men, we reached out to colleagues, friends and family, asking for their stories and their experiences. We pulled it together into a powerful collection of short stories entitled The Perfect Gift for a Man. We published is using the Blurb.com self-publishing platform, donating the money raised to the Inspire Foundation’s Reach Out program.

Projects like this are now much easier for qualifying not-for-profit organisations. Blurb for Good enables citizen philanthropists to create, market and sell books – with a special page in the Blurb bookstore, and access to the BookShow widget (see below).

But how easy is it? I used the Blurb BookSmart software to create a family holiday picture book in about three hours. I had the photos and an idea and I got it done. You can too.

The Perfect Gift for a Man by Gavin Heaton and Mark Pollard | Make Your Own Book

 

But the best thing about this, for me, is that NFP authors can apply to Blurb to receive an additional contribution from Blurb for every book sold. So, not only do you keep 100% of the profits from the sale of the book, you get access to a secure online shopfront, tools to help you market your book and a little extra cash to help change the world. Sound good? Check out Blurb for Good. Happy book making!

What’s Mine is Yours - Collaborative Consumption

If you’re connected, you’ve seen the symptoms. Reputations are being built on the good will, personal standing and generosity exhibited by individuals, not because they want something, but because they have something TO GIVE. To share. And as these people come together – for a cause, for a moment or to make a lasting impact – they are at the same time, transforming the notion of collectivity. Gone are the happy-hippy communities of the 60s. These uber-connected communities are imaginatively grappling with the very notion of economics, of consumption – and innovation.

These communities are forming almost moment-by-moment, sustaining themselves on principles not rules. They say much about where we belong. And who we belong WITH.

In the coming months, you’ll be hearing a whole lot about collaborative consumption – the new book by Rachel Botsman and Roo Rogers. In What's Mine Is Yours: The Rise of Collaborative Consumption, the two authors track the rise of personal reputation and the way that trust between strangers is enabling new forms of commerce, consumption and collaboration.

Check out the video below for a taste of what’s to come. Maybe you’ve seen it already. Maybe you’re part of it. But without a doubt, you’ll want to read it and find out more.

Collaborative Consumption Groundswell Video from rachel botsman on Vimeo.

Age of Conversation 3: From Social Media Theory to Social Media Practice

We have seen an incredible shift in the role of social media over the past three years. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise: 
-- Drew McLellan.

Three years ago, I began a conversation with Drew McLellan on the topic of social media and crowdsourcing. Thousands of book sales and downloads, two editions and hundreds of collaborators later, we are pleased to announce that the Age of Conversation 3 is now available.

It all started when Drew blogged about a similar collaborative book effort and I suggested we get a few fellow bloggers to produce a marketing book in the same vain. Three emails later, and we had named the book and set what we thought would be an impossible goal: 100 bloggers. Within seven days we had commitments from 103 authors from over a dozen countries.

Back then, the marketing industry was abuzz about how citizen marketers were changing the landscape, whereas the second two editions have revolved primarily around the growing field of social media and how its methodologies have affected marketing as a whole. What all three books have in common is that they each capture a uniquely global vantage point.

The first Age of Conversation raised nearly $15,000 for Variety, the international children's charity, and the Age of Conversation 2 raised a further $10,000 for Variety. This year’s proceeds will be donated to an international children’s charity of the authors’ choosing.

It’s available in a sexy hardcover, softcover and even a Kindle version.

As the many authors of this new book explain, the focus may be on conversation, but you can’t participate in a conversation from the sidelines. It’s all about participation. And this book provides you with 171 lessons in this new art.

Get the inside running on how you turn social media theory into practice with the Age of Conversation 3 – it’s essential reading.

Introducing the Age of Conversation 3 Authors

It has taken some time to come together, but the new book, Age of Conversation 3: It's time to get busy!, is in its final stages. Very soon you will be able to purchase it directly from Amazon or a number of other online book stores. The new cover, as you can see on the left, was designed by Chris Wilson. And our new site, was designed and built by Craig Wilson and the hard working team at Sticky Advertising.

We’re excited to be at this stage of the process. The quality of thinking throughout the book is of the highest calibre - as would be expected from such an illustrious group. The authors who have contributed to this year's edition are:

Adam Joseph	Priyanka Sachar	Mark Earls
Cory Coley-Christakos	Stefan Erschwendner	Paul Hebert
Jeff De Cagna	Thomas Clifford	Phil Gerbyshak
Jon Burg	Toby Bloomberg	Shambhu Neil Vineberg
Joseph Jaffe	Uwe Hook	Steve Roesler
Michael E. Rubin	anibal casso	Steve Woodruff
Steve Sponder	Becky Carroll	Tim Tyler
Chris Wilson	Beth Harte	Tinu Abayomi-Paul
Dan Schawbel	Carol Bodensteiner	Trey Pennington
David Weinfeld	Dan Sitter	Vanessa DiMauro
Ed Brenegar	David Zinger	Brett T. T. Macfarlane
Efrain Mendicuti	Deb Brown	Brian Reich
Gaurav Mishra	Dennis Deery	C.B. Whittemore
Gordon Whitehead	Heather Rast	Cam Beck
Hajj E. Flemings	Joan Endicott	Cathryn Hrudicka
Jeroen Verkroost	Karen D. Swim	Christopher Morris
Joe Pulizzi	Leah Otto	Corentin Monot
Karalee Evans	Leigh Durst	David Berkowitz
Kevin Jessop	Lesley Lambert	Duane Brown
Peter Korchnak	Mark Price	Dustin Jacobsen
Piet Wulleman	Mike Maddaloni	Ernie Mosteller
Scott Townsend	Nick Burcher	Frank Stiefler
Steve Olenski	Rich Nadworny	John Rosen
Tim Jackson	Suzanne Hull	Len Kendall
Amber Naslund	Wayne Buckhanan	Mark McGuinness
Caroline Melberg	Andy Drish	Oleksandr Skorokhod
Claire Grinton	Angela Maiers	Paul Williams
Gary Cohen	Armando Alves	Sam Ismail
Gautam Ramdurai	B.J. Smith	Tamera Kremer
Eaon Pritchard	Brendan Tripp	Adelino de Almeida
Jacob Morgan	Casey Hibbard	Andy Hunter
Julian Cole	Debra Helwig	Anjali Ramachandran
Jye Smith	Drew McLellan	Craig Wilson
Karin Hermans	Emily Reed	David Petherick
Katie Harris	Gavin Heaton	Dennis Price
Mark Levy	George Jenkins	Doug Mitchell
Mark W. Schaefer	Helge Tenno	Douglas Hanna
Marshall Sponder	James Stevens	Ian Lurie
Ryan Hanser	Jenny Meade	Jeff Larche
Sacha Tueni and Katherine Maher	David Svet	Jessica Hagy
Simon Payn	Joanne Austin-Olsen	Mark Avnet
Stanley Johnson	Marilyn Pratt	Mark Hancock
Steve Kellogg	Michelle Beckham-Corbin	Michelle Chmielewski
Amy Mengel	Veronique Rabuteau	Peter Komendowski
Andrea Vascellari	Timothy L Johnson	Phil Osborne
Beth Wampler	Amy Jussel	Rick Liebling
Eric Brody	Arun Rajagopal	Dr Letitia Wright
Hugh de Winton	David Koopmans	Aki Spicer
Jeff Wallace	Don Frederiksen	Charles Sipe
Katie McIntyre	James G Lindberg & Sandra Renshaw	David Reich
Lynae Johnson	Jasmin Tragas	Deborah Chaddock Brown
Mike O'Toole	Jeanne Dininni	Iqbal Mohammed
Morriss M. Partee	Katie Chatfield	Jeff Cutler
Pete Jones	Riku Vassinen	Jeff Garrison
Kevin Dugan	Tiphereth Gloria	Mike Sansone
Lori Magno	Valerie Simon	Nettie Hartsock
Mark Goren		Peter Salvitti

A Perfect Gift from Blurb

Self publishing is one of the amazing developments of the “social web”. Not only can we simply and easily share insights, analysis, stories, poems, movies, music or any other types of creative work – thanks to applications like Blurb.com, we can also turn these into publications – books, calendars and so on.

I have been involved in a number of collaborations that bridge the digital and offline worlds. There has been the marketing focused Age of Conversation books, my own self publishing efforts around blogging, and most recently, The Perfect Gift for a Man.

The Perfect Gift for a Man was a book that Mark Pollard and I edited and published through Blurb. But when it came to promoting the book, there was nothing that made it easy for us to share the book across the web (we ended up creating our own image based widget). Now, Blurb is trialling a new widget that allows you to embed, share, preview and buy books directly from your blog. I think it’s a huge and much needed improvement. Here it is below:

The Perfect Gift for a Man by Mark Pollard and Gavin Heaton