The Downfall of Marketing in the Age of Conversation

Bringing together over 200 authors in a single book was never going to be easy. But in The Age of Conversation 2: why don't they get it?, not only do we get a far reaching survey on the state of global marketing today, we get a range of perspectives that indicate what works, what NEEDS work and what shape our efforts may take in the months and years to come.

For those who are new to this ongoing initiative, The Age of Conversation crowdsources marketing wisdom from across the globe. Canvassing authors from 15 countries, each person is given a single page to put forward their ideas, share their lessons or encapsulate the way forward for those marketers and brands looking to accelerate their involvement in social and digital media. All money raised goes to Variety, the Children's Charity.

And with an ever increasing focus on social media as part of an overall strategy, marketers will find much to digest and act upon in each of the pages. Purchasing a copy now will see you well prepared for the challenges of 2009.

Age of Conversation Is On the Money

When I read a book or even a blog post, I am always waiting for the punch line. I am waiting to be smacked by the truth.

The same can be said of advertising. The best advertising, the best copywriting and the best storytelling should smack us. It should wake us from our reading slumber, or as Franz Kafka said:   

A book must be the axe for the frozen sea inside us.

The Age of Conversation is loaded with these types of insight. Every page has something that jolts the reader. And in an effort to encourage you to purchase the book (in either eBook, soft or hardcover), John Moore from Brand Autopsy has collected a series of “money quotes”. Remember, all profits from the sale of the book go to Variety, the children’s charity. Read and be inspired!   

Age Of Conversation (second edition)      
View SlideShare presentation or Upload your own. (tags: conversation age)
   
   

237 Bloggers Worldwide Collaborate to Benefit Charity

Aoc2 A year and a half ago I would not have imagined being in this place. Sure, I believed in the potential of social media, but how could it scale? How could we turn an idea into a movement? What were the mechanisms required to ignite the passions and ideas of a community? Today, I proudly released The Age of Conversation 2: Why Don't They Get It? for publishing. You can purchase it here.

It brings together the written thoughts on the role of conversation in marketing today from 237 marketing professionals from 15 countries. And, as one of the few people who have read all the contributions, I can (without bias of course) state, that it is a must-read for marketers wanting to understand the opportunities, challenges and potential of social and digital media in this challenging and turbulent marketing landscape.

Last year we were able to raise over US$15,000 for Variety, the children's charity. We are hoping to better this figure in 2008-09. This year's list of authors is impressive. Take the time to visit their blogs and explore their ideas further. After all, it is the Age of Conversation!

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G. Kofi Annan, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw and James G. Lindberg, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

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AoC2: Life in the Conversation Lane

A new Age of Conversation Podcast is now live and available for your listening pleasure. Episode 2 stars Robert Hruzek and Dylan Viner (one of the few non-bloggers in the book).

Hosted by Jay Ehret, the discussion asks the serious question -- with all this conversation, what is like living and working in what can sometimes feel like a maelstrom.

Age of Conversation Podcast #1

Aockhaleejtimescover The launch of the Age of Conversation 2: Why Don't They Get It? edges ever closer. This year we have well over 200 authors contributing from 15 countries. All the profits go to Variety, the Children's Charity, and we have some great plans to promote the book, the authors and the charity over the coming weeks and months.

But how did it all come together? What is the difference this time around? And what can we expect from this bumper edition? Jay Ehret took the time out to record a podcast with Drew and I to find out. In fact, Jay is planning on interviewing all 237 authors.

In this Age of Conversation we really want this to be more than a one-way discussion, so do drop by the Age of Conversation blog and leave a comment.

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Serious Conversation!


Serious Conversation!
Originally uploaded by McAzadi

The problem with good ideas is that they take a LOT of hard work to bring them to life. Now, both Drew McLellan and I knew that going for a second edition of the Age of Conversation was going to be a challenge, but we had already lived to tell the tale once already.

Little did we know that the author list would more than double!

And while we had about 275 authors raise their hand early on, life and the other catastrophes of modern living have intervened, whittling this down to a mere 237. As a result, we are knee deep in editing right now -- still aiming for a publication date towards the end of August (we are still discussing and planning the exact launch date -- but we WILL let you know).

In the meantime, become acquainted with those outstanding individuals who have committed their time and creativity in the name of charity (after all, all proceeds go to Variety, the Children's Charity):

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Good Thinking and Good Conversation

Age_conversation One of the things that I like about social media is that it compresses the time between thought and action. As soon as you think of an idea, you can test it with an audience.

Take Age of Conversation, for example. With this book, we went from a concept to having 103 authors from 12 countries in about three weeks. And two and a half months later we had books available for purchase.

And if you thought that was amazing ... one of the most compelling aspects of this is that all of the 103 authors committed their time, their thinking and their expertise for FREE. That's right, everyone signed away any rights to royalties -- in the name of charity. For every sale, ALL profits go to Variety, the Children's Charity. This means that for a single purchase, you not only get some great thinking -- you are also making positive difference in a child's life. The story doesn't get better than that!

What you can do ...

We are currently doing a push (a "bum rush") on the Amazon charts. We aim to garner online attention to generate more sales and reach a wider audience. You can help by purchasing a copy here. You can also write a review, blog about the book and our efforts, and tell your friends. Please, tell your friends -- or better yet, buy one for them.

Right now we have just cracked the Top 300 books and Top 40 for "business books". Every time you buy (one at a time please), you push us a little further -- and help Variety help more kids.

Bum Rush is On - Age of Conversation

Launch___rush_begins_3 Today we launch The Age of Conversation Bum Rush on the Amazon charts. From today, you can buy the book directly on Amazon -- with all profits going directly to Variety,the Children's Charity.

Please use THIS LINK to purchase your copy.

And if you are buying MORE than ONE copy, please do so one at a time (this improves our "best seller" status).

Keep up-to-date with our progress over at Chris Wilson's blog here.

Why Don't People Get It?


Confused Sign
Originally uploaded by kudaker

Drew McLellan and I had so much fun publishing The Age of Conversation that we thought we'd do it again. This year, though, we took a different approach. We asked the community of authors and readers to choose the topic. Overwhelmingly, the choice was "why don't people get it?".

That means that the title of the book this year will be "Age of Conversation: Why Don't People Get It?".

In another twist on the original, the plan is to have authors contribute a chapter to a topic. So rather than having chapters devoted to an interpretation of a single theme, we have chosen a number of themes around which each author can structure their chapter. There will be more on this approach in the coming weeks, but in the meantime, I would like to share the MOST amazing news of all!

Drew and I are excited to know that this time around we will have 275 contributing authors. That's right, we have a large number of the original authors returning along with a raft of new contributors. It is going to be an awesome exercise. The authors are as follows:

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brent Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley, C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Doug Hanna, Doug Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, Gi Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Reginald Hill, Greg Verdino, Gretel Going, Hillel Cooperman, Hugh Weber, J. Eric Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Helipern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Berg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkins, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Raj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, R.J. Northam, Rob Mortimer, Robert Hruzek, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Age of Conversation Bum Rush - March 29

Join the Age of Conversation Bum Rush on March 29th

We have finally overcome the litany of issues plaguing the retail distribution of The Age of Conversation --and are now planning an Age of Conversation Bum Rush. That's right, we want to bring this ground-breaking work to a wider audience and have now made it available on Amazon, Barnes and Noble and other quality retail book selling sites. But wait! Don't rush out just yet to purchase your copy. Hold off until March 29. Here's why ... Chris Wilson has setout a plan of action designed to push the Age of Conversation up the best seller charts. Here's how it works ...

Plan of Action for March 29, 2008 ...

With the infinite amount of social sites and connections on the web, this is a huge undertaking. That is why I came up with this plan of action list with the highest priority items at the top. The idea is to generate as many touch points around the web as possible so that it will be hard not to spot the Age of Conversation activity.

  1. Buy the Book & send others to buy the book. This is the number 1 call to action, because this is where we want to see the most impact. NOTE: Please buy 1 copy at a time because Amazon counts bulk orders once, and please use this affiliate link, which will help us in tracking sales. Remember, all the proceeds from the book sales and referrals will go to charity.  http://www.amazon.com/gp/product/1847992994?ie=UTF8&tag= drewmclellan-20&linkCode=as2&camp=1789&creative=9325& creativeASIN=1847992994
  2. Blog About It - Make sure you have a prominent link to the Amazon listing so that readers can easily purchase the book. (Remember to use the affiliate link above. All of these earnings will go to charity as well.)
  3. Twitter Commentary - Join Drew and I as we give a Bum Rush play-by-play on Twitter. (Follow us: @Freshpeel, @DrewMcLellan) We also ask that everyone saying anything about the Bum Rush to use the code #AOC so that it can be picked up by Twemes.com
  4. Trackback or Comment on the post that Chris leaves on March 29, at 12am CST, so that everyone can follow the conversation and help promote exposure on social sites (Digg, StumbleUpon, Del.icio.us, etc.)
  5. Digg the posts listed on Chris' site and send emails and shouts to friends requesting Diggs.
  6. Stumble the posts listed & tell friends to do the same.
  7. Bookmark your posts on Del.icio.us
  8. Add your post to other social media outlets ( Technorati, Ma.gnolia, Furl, BlinkList, Newsvine, Facebook, etc.)
  9. Send an Old Fashioned email to your friends about the Bum Rush for AoC.
  10. Keep talking - Get on ooVoo, iChat, Aim, or where ever you like to talk, and start talking.

What you can do right now ...

  1. Spread the word - Surely you are connected to people outside of your marketing cronies. Start talking … hence the word “conversation” in the title of the book.
  2. Add the Join the Rush Badge to your Blog or Web page. (Just copy and paste the HTML code below.)
    <a href="http://freshpeel.com/2008/03/AOC_BumRush_March/"><img src="http://www.freshpeel.com/wp-content/uploads/2007/12/AOC_banner.jpg" alt="Join the Age of Conversation Bum Rush on March 29th" /></a>
  3. Blog about It - Make sure everyone gets the word that the Bum Rush will be rescheduled.
  4. Create a podcast or video and upload to Youtube or other streaming video site (Maybe David Brazeal or Anna Farmery can do a special edition?).
  5. Add your Reviews and tags on Amazon - Right now the Amazon page looks a little naked. Help fill it up!
  6. Join the Facebook Group - This is a great way to connect with all of the AOC writers and fans. You can join the group here.
  7. Become an AOC Fan on Facebook - Show your love for AOC. Yet another awesome way to connect with AOC writers and fans. Join AOC fan page here.
  8. Add AOC to Wikipedia - Any experts on Wikipedia guidlines? Made to Stick is a good example of what can be included.

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