Dear Tech: Let’s Do Better

We all want to believe in something larger than ourselves. We want to believe that our words, deeds and actions can make a difference in the world – what Steve Jobs described as “making a dent in the universe”. But over the last decade, it feels like we have all been knuckling down, focusing on near term data – the next quarter, the...

16 Tips for Your Next Trade Show

16 Tips for Your Next Trade Show

Feb 11, 2019

I have long been a fan of checklists. I have them for a whole range of marketing and project activities – from events to workshops, website and product launches to employee onboarding. And while I often remember most of what needs to be done, there are some best practices – or nuances – that make a big difference to the outcome. More...