When it Comes to Startups, Storytelling Make the Difference

When it Comes to Startups, Storytelling Make the Difference

Nov 26, 2018

When we build innovation teams, we always ask for skill diversity – we want hackers, hipsters, hustlers AND humanitarians all working together. It’s a magical combination of skills, perspectives and interests. Often, however, we struggle to find enough marketers and sales people to contribute.  Interestingly, it’s also something we often find...

Hacking Liveability in a Smart City

Hacking Liveability in a Smart City

Nov 21, 2018

When it comes to city life, there are many dimensions to “liveability”. We can look at infrastructure and its impacts – like how long it takes for citizens to commute from home to their workplace. We can look at life expectancy. Or use of communal space.  We can think about the future and how we’d like to provide alternatives to those...

The Marketing Therapist

The Marketing Therapist

Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned about as many aspects of the industry as possible and revelled in the thought that I was part of a profession that reached back centuries. Of course, one of the things that I did was to...