The Sundays on a Sunday

One of my favourite bands from the 80s, The Sundays, slipped from public view in the late 1990s. And yet their alternative, melodic pop still sounds as sweet today as I remember it decades ago. When I play their music, it makes me feel like I am padding my way through the Enmore Theatre, shoes sticking to the crunchy carpet, the sound reaching all the way...

Hey BizCover Insurance, Welcome to the Internet

For the last few years I have been using BizCover for business insurance. It has been very competitive and convenient. Until now. A couple of weeks ago, my bank noticed a suspicious transaction on my account and alerted me. After a quick call, we realised that it was entirely fraudulent – which meant that my card number had been compromised and needed to be...

Marketing Dividends – Is it Time to Re-evaluate Digital?

The promise of digital targeting has had marketers salivating for years. We would be able to identify, reach, engage and convert consumers one-to-one at scale thanks to technology. Better yet, with mobile devices, we could bring an offer to a consumer who was physically close to our retail outlet thanks to big data, mapping and location services. Accordingly,...