Digital rule #1: Don’t host where you register

One of the challenges of digital strategy is that you are – in most instances – wedded to a history of previous technology decisions. So while you may come in to an organisation to overhaul the strategy, you might find yourself constrained by some bad search engine optimisation, platform and publishing choices or hosting restrictions. Generally...

Bursting the Blandness Bubble

So much advertising is bland, characterless, unimaginative. It makes me wonder how agencies are briefed and sometimes why. But it’s easy to live in a bubble and only see what you are directed to see. Some days you need to burst that bubble. You are...

Interaction: GroupM’s Take on Digital

I am always interested to see how different lenses on the same subject reveal insights. For example, B2B marketers have a particular skew when it comes to digital and social media – it is hard edged, data driven and technology enabled. This is particularly true for large scale tech companies – but is an approach that has been resonating across...

A Market Like No Other For Goodness Sake

When I was a vegan I became fascinated by the machinery of modern agriculture. And I don’t just mean the tractors – I mean the massive supply chain, refrigeration, logistics, buying and planning mechanisms that bring fresh food to our tables. It seemed that there were more than a million miles between the source of our food and its destination. It made me...

Game Changers: So Bad it’s Good

Is this ad, “The Game Changers” from the Department of Finance, the worst waste of taxpayer’s money or the most ingenious? Clearly performed by members of the Australian Public Service and not by professional actors, the dialogue comes across as clunky and cliched. Creative Edge’s Dee Madigan calls the ad “hilariously bad”....