Enter the Constellation Supernova Awards

I’m judging the 2016 Constellation SuperNova Awards again this year. It has been a while, but I am excited to see the innovation that is emerging from enterprises around the world. Every year the Constellation SuperNova Awards recognise individuals for their leadership in digital business. and the great thing is, you don’t have to be a North American...

The Importance of Brands in the Social Media Sphere

Facts and figures are boring. Yet almost every B2B brand relies on facts and figures to tell the story of their products or services. Countless whitepapers, videos and presentations wheel out the features and functions or a particular platform, technology or product line, yet everything that we know, as marketers, as data analysts, tells us that there is a...

ISMA: Are Social Media Terms of Service Enforceable in Australia?

You know what it’s like … Gripped by bright and shiny object syndrome, you drop in your email address, add a password and click “sign up”. This brand new platform is the future. Everyone will be here – but for now, it’s you. The early adopter. Rule breaker and innovation maker. In a couple of clicks you’ve signed up....