Data vs Insight: The Albatross Around the Marketer’s Neck

We have so much data at our fingertips. Every touch, interaction, click, email, webpage view. It all results in data. Even when we walk from one room to the next our phones are counting the steps, movement, changes in latitude and longitude. We are measured to within an inch of our lives. Some of this data is captured and reported back to cloud based servers...

Lufthansa Takes You on a Virtual Journey

One of the key marketing challenges that we face in the customer journey is moving from awareness to trial. That is, we want potential customers to “try out” our products or services. This can be particularly challenging when your product or service has a substantial price tag attached. Think of travel. There are a whole series of steps that we go through when...

The Top 5 Marketing Technology Categories in 2016

Each year, Scott Brinker goes through the laborious process of identifying and categorising thousands of technologies for his Marketing Technology Landscape supergraphic. As in past years, there are hundreds of new entrants – this year there are 3874 solutions identified on a single page. This means, for the marketing technologist (and that really means...

How Do We Do More? CityTalks Inspires Questions

Sitting in the audience of the City of Sydney’s #SydCityTalk event featuring human rights advocate and former President of Ireland, Mary Robinson, it was clear that she was preaching to the choir. The message of “people first” deeply resonated with the audience and spread out like a shock wave from the stalls back. It wasn’t that we haven’t heard discussions...

The Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV

Each week, Vala Afshar and R “Ray” Wang host a web series DisrupTV. It’s a 30 minute deep dive into the world of digital transformation featuring the people and organizations that are leading that change. This week’s episode featured GE’s Chief Digital Officer, Ganesh Bell, Constellation Research Principal Analyst, Guy Courtin and myself. Setting a cracking...