11 Types of Content to Make Your B2B Marketing Sing

Be under no illusions – content marketing is hard work. It takes planning, resources and focus. But it is also one of the most rewarding forms of marketing that you can do professionally and individually. Not only does content marketing challenge you to clearly communicate – it often brings you up close and personal with customers as well as your sales teams....

Done Right, Content Marketing is No Swindle

In my first real marketing role, I felt like a complete fraud. I had stumbled into marketing and strategy while working for IBM and had the good fortune to work with a “startup” (whatever that was) developing a platform for online communities. I was simultaneously a product manager, sales exec, marketing director, tech support and partner manager. I was the...