My New Book: Skills for the 21st Century – It’s Marketing But Not As We Know It

Buy It's Marketing But Not As We Know It: Skills for the 21st Century It is clear that the skills that brought us through the 20th Century have not prepared us for the next 100 years. Or even the next decade. Technology, social media and consumerisation has disrupted industry after industry, and while marketing operates in most firms at the forefront of...