How to Avoid Busy Brain

There is no doubt that we all feel overwhelmed from time to time. It’s natural. But a few years ago I noticed that the pace of change had markedly accelerated to the point where it was changing other things. It was changing our capacity to create and innovate. It was crippling our ability to effectively “spend time” with people that we care about. And it was...

Don’t Tweet at Me in that Tone of Voice

Setting tone of voice in social media is a challenge. How do you balance the assertiveness and authority with a sense of engagement and approachability? How do you strike a tone that delights your customers and attracts new prospects? And what is that “distinctive” personality that can only be expressed through text and how do you create it consistently? Tone...

Marketing Skills of the Future, Now

I have dozens of conversations with marketers every week. And in almost every conversation, the topic turns to skills. Skills shortages. Employee capabilities. And technology. The rapidly changing marketing technology landscape shifts each quarter with new features, functions, platforms and data coming into play. Meanwhile, universities are pumping out...

#CoffeeMornings for Evening People

The Sydney institution that is #CoffeeMornings has now been running regularly for the last nine years. And while we have many who turn up each Friday regularly, there are some that come only occasionally. Rarely. Hardly at all. Some people even tell me that they “just can’t get up early enough to make it to Single Origin by 8am. So if you are one of these...

Influencers and Social Recommendation

In a world where the impact of traditional advertising is shrinking and where the option to simply block ads from our internet use is an easy option, it is clear that marketers the world over are having to rethink the way that they do business. In fact, they’re having to rethink the way that they do everything. Some are leaping onto the hackathon bandwagon....