New Course: Mastering Twitter for Business this Weekend for Free

https://www.youtube.com/watch?v=l2d-ZVSiqjI UPDATE 2: Thanks for the great feedback via Twitter and email. I am pleased you are finding the course useful. As we have already hit the limit on the previous discount coupon, I have released another code. Use THIS LINK before midnight on Sunday to enrol. UPDATE: The special 100% discount sold out. But I have...

Forget Millennials – Trust is the Secret Sauce of Online Commerce

The topic of “trust” is one that we return to over and over again. No matter whether we are wanting to build awareness, consideration or purchase for our business, or establish ourselves online as thought leaders, every word we write, every video we produce and every image we take and share online has ONE CLEAR MISSION. To build trust with our audiences. When...

The Barrier to Entry is You

Everything makes sense in hindsight. If only you had taken a chance on that young startup, Microsoft. If only you had gone on that blind date. If only you had risked all like a young Richard Branson. And if only you had bought property when the prices were low(er). The thing is, we are all, always, starting from today. We have at our disposal what we know, what...

Will Social Media Make Politicians More Likeable?

Over the last few days, Australia has found itself with yet another Prime Minister. It is our fifth Prime Minister in five years. What is fascinating is not just that there has been so much change but the speed with which that change has taken place. In fact, some time ago I suggested that with social media, we are all swinging voters now. And so...

Three Reasons Distributed R&D is the “New Innovation”

We all know that innovation is good for business. We all know it’s good for our brands. And we all know it’s good for people – our employees, customers, suppliers and so on. But we also know that innovation is difficult. Problematic. And prone to failure. In fact, when visionary analyst, R “Ray” Wang looked into the data, he found that 52% of the Fortune 500...