The Inaugural Qantas Hackathon

Held over the weekend of 30-31 May, we’ve been working with Qantas to host a hackathon that brings together teams of developers from across the country. How will these innovations play out? What will the teams deliver? Only time – 24 hours to be exact – will tell. Here’s the wrap of the first day. [View the story “Qantas Hackathon – Day 1...

The Cheating Strategist’s Guide to Mary Meeker’s Digital Trends

Each year around this time, the web goes into a slow motion melt down over the much anticipated Meeker Report into internet trends. This year is no different. And as I did last year, I will encourage you to reflect on your own business and priorities before diving head first into the report. I call it the “Three What’’s and a Why”. Consider: What mattered...

Why Digital Marketing Transformation is Important

I recently spent time with IBM travelling as part of their IBM Connect conference series in Auckland, Sydney and Melbourne. At each location, I hosted a panel discussion that centred on the “voice of the customer” – drawing out the experience and knowledge of panels that included ADMA’s CEO, Jodie Sangster, CIO of Tennis Australia, Samir Mahir, City of...

Social: The Present is Mobile. The Future is Wearable

There was a time when the battle for social media was simply one of recognition. For some time, brands and businesses held out. Restricting firewall access to social networks. Directing marketing spend to broadcast. Ignoring the trending shift to digital across a range of categories – from marketing to HR, supply chain to finance. Now, this pent up force has...

Live a Rewarding Life – Pay it Forward with Annie Parker

“We rise by lifting others” Do you ever wonder what you want to be when you grow up? Have you asked this at age 20? 30? 40? 50? Beyond? Do you look at your career, your choices and your reflection in the mirror and wonder how you have arrived where you have found yourself? Too often we find that our choices are made for us and that we find ourselves swept along...