How to be a Digital Survivor

Whether we like it or not, we live in an outside-in world. It is no longer good enough for our marketing to be “good enough”. It’s no longer safe to “play it safe”. And it’s time we learned to adapt in the same way that our customers have learned to adapt – with social intelligence, technology and impact. For it is clear that the innovative nature of our...

Data is Eating Marketing: Digital, Social and Mobile in 2015

Data. It’s out there. And there is plenty of it. We create data with every status update, photo shared or website viewed. Each search we make is being monitored, sorted, indexed and analysed. Every purchase we make is being correlated, cross-matched and fed into supply chain systems. And every phone call we make is being logged, kept, passed on for “security...

How to Remember Passwords Like Sherlock Holmes

One of the greatest challenges of the internet age has nothing to do with technology and everything to do with being human. It is the act of remembering passwords. There was a time – and yes it was a simpler time – when we really only needed to remember one or two passwords. There was a personal identification number (PIN) for our ATM cards and then a password...

Where’s My Hoverboard? The Evolution of the Employee and the Future of Work

I have been fascinated by the future of work for some time. Ever since I first wobbled out of the office, became “freelance” and started my first business many years ago, I felt that change was coming and that organisations as well as individuals would transform the nature of their relationship. But the amazing thing about “the future” is that it always takes...

With Social Media We Are All Swinging Voters Now

State and Federal elections are a galvanising moment in our society for many reasons. It’s the chance for the masses to “have their say” about the policies, processes, interests and focuses of the political rulers, an opportunity to change what is – for what will be, and it sets in train a framework that governments and bureaucrats will use to make decisions in...