Oracle and the Future of Enterprise Software

Constellation Research’s annual customer conference, Connected Enterprise is like no other conference you’ll have the pleasure of attending. It is two intense days of keynotes, forums and meetups. But it’s also immensely collegiate. Anyone you meet in the audience at this conference could have been presenting on the stage. In between sessions you will rub...

Igniting Marketing Ideas at Firebrand

Over the last couple of years, Carolyn Hyams has been building out the Firebrand Ideas Ignition blog as part of her role as Marketing Director for Aquent, Firebrand Talent and Vitamin T in Australia. With posts from the Firebrand team and a host of guest bloggers, it has become a great place to get the latest insight on topics from digital through to...

Content Marketing in Australia 2015 – Are you creating content worth sharing?

At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australia posed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing Australian brands and marketers using content marketing as part of their strategy: Most people don’t...

#Digitalks: Digital Disruption – how to thrive through change

Each quarter, Firebrand host a lunch time seminar for the Sydney marketing community. This quarter, hosted by Adobe, I presented on the topic of digital disruption – and how marketers and innovators can apply the principles of the lean startup to transform their businesses. We covered the three things you’ll need to pay attention to in order to build your...

Disrupting Banking? It happened in a snap

When we think of banking, as consumers we rarely think of the complex mechanisms behind the scenes. We just think of our financial institutions as very large, powerful brands – rather than individual businesses that focus on deposits, investments, mortgages and loans, payments and clearing, risk management and insurance, broking etc. But the reality is far more...