Must-See Sessions at Social Media Week, Sydney

Social Media Week, Sydney is just around the corner. It is the first time that the event has been run in Australia but the organising team, Simon Micarone, David Wesson and Will Ockenden have high hopes for it becoming a regular feature on the Australian conference landscape. Running all week, from 22 September through to 26 September, there are a great range...

Marketing Led Sales – a new era for Hubspot and CRM

Back in the beginning of 2013, I released a research report into the field of marketing automation. It investigated the challenges faced by marketers – from the explosion in digital and social channels to the newly emerging connected consumer and sought to map out the strengths of the various marketing technology vendors and their software offerings. In this...

13 Trends in Online Communities

In July 2014, the folks over at GetSatisfaction surveyed professionals working in marketing, product development and support to understand their use of online communities. With more than 800 responses, the report reveals that, in many instances, companies are in the early stages of community building. Sixty-one percent of respondents have a customer community,...

Ready, Set, Startup at Muru-D. You’ve Just Got the Weekend

Now that the dust has settled on the first intake of startups into the Muru-D incubator, the team are ramping up the next round of startups. But the thing is, you’ve now only got the weekend to apply. The startups who secure a spot at Muru-D benefit from six months of tailored support designed to get you ship shape: Bootcamp is a week long intensive that covers...

Bye, Bye Buyosphere – A journey of disruption, disrupted

Focusing on the customer journey is never easy. After all, customers are fickle, transitory, loyal and contradictory. I am somebody’s customer. You are. We are all somebody’s customer. And being a customer is an emotional experience. We buy on whim, impulse or trigger. We may plan, research and save as long as we like, but decisions can be swayed by friends,...