Making Friends and Influencing People

Some light reading for your Easter weekend, this time courtesy of those clever folks at We Are Social Singapore. This easily digestible deck on social media debunks some of the many myths and provides “10 commendments” – things that you could do if you were so inclined. My favourite? “Be in it for the long term”. After all, after we get engaged, surely we...

The A-Z of Personal Branding

What do you do before a meeting? Do you Google the person you are meeting? Do you look up their profile on LinkedIn? Do you stalk them on Facebook? Do you go to the trouble of talking to people that you know in common? No doubt, a large part of this research will be done online. And while I often wonder if there really is such a thing as “personal branding”, it...

LinkedIn Publishing – Where the Personal and Professional Brand Meets

When LinkedIn started publishing content via its LinkedIn Influencers program, it moved the social network for business professionals in a completely different direction. For many business leaders, this was a great, simple and powerful way to share business philosophy and insight. It was blogging without needing to have or create a blog. And because each item...

Take the Australian Social Business Survey 2014

To call out the term “social business” seems almost anachronistic in 2014. After all, aren’t we all now working in “social businesses”? Haven’t we all been part of the digital transformation sweeping every business? Well, yes and no. When I ran my first social business survey back in 2011, I was interested to gather some data on Australian-based businesses....