Breathing New Life into PowerPoint with SlideDocs

I have always been a fan of storytelling. But not everyone is keen to be a story reader. Or a listener. For in our time crunched lives, our own attention is our most limited resource. Accordingly, communication has been concatenated, shrunk, manipulated. We’ve got our 30 second, 60 second and elevator pitches down pat. But a picture is worth a thousand words As...

ANZ Bank Retains Most Valuable Banking Brand for 2014

Rankings. I can take them or leave them. But Brand Directory’s evaluation of banking brands for 2014, in association with The Banker, does an interesting job of placing a monetary value on the intangible asset that is an organisation’s brand. And this year, as shown below, ANZ pips CommBank at the post, to take out first place in the Australian rankings. In...

When Big and Data got together, it was love at first Like

Breathless. Heart beating. We all know the feeling. It’s all heart, feeling, emotion. We’re waiting for the brain to kick in – but there is no relief. It’s really a sign of madness. Love is merely a madness: and, I tell you, deserves as as well a dark house and a whip, as madmen do: and the reason why they are not so punished and cured, is, that the lunacy is...

Synthalitics – setting a new benchmark for customer engagement

Have you noticed recently that your web browsing experience is becoming narrower, more confined and focused? What about those pesky ads that follow you from one website to another? Do they annoy or help you? It seems that all it takes is one visit to a retail website, and next thing you know, that retailer’s ads are stuck to your computer screen, appearing in...

Why One in Ten Australian Children Live with Disadvantage and We Don’t Do Anything About It

We hear empty promises all the time – from our cultural, political and business leaders. They pass over the airwaves, across the internet and through our minds. In many instances, we filter them out – discard them as spin doctoring or static in an already-too-noisy world. Often these claims are backed up by statistics or a number – $10 billion worth of...