Trust is Up across Australia–Edelman Trust Barometer

One of the more useful and interesting regular reports is the Edelman Trust Barometer. Each year, thousands of people are surveyed – and the global and national results for 2014 have now been published. It’s well worth a deep dive into the information, statistics and analysis. But one of the standout observations is that “Trust in every institution is at its...

Michael Hill Launches Valentine’s Day with Shoppable Video

I have been complaining about a lack of retail innovation – especially digital-oriented innovation – for some time. So it’s nice to see Australian jeweller / retailer, Michael Hill, taking on the challenge in the lead-up to Valentine’s Day. Using Brightcove’s video cloud, Michael Hill combine video content – in this case, behind the scenes footage – to allow...

What if Google was a Guy. In an Office

We’re so lucky that Mr Google doesn’t take things personally. Trey Ratcliff via...

Pungent Granularity – Penn and Teller take on the Anti-Vaccination Conversation

Social media has a powerful ability to stimulate and create conversation. But when you are planning your communications, it’s essential to know your audience. And these days, “knowing” your audience isn’t just about mapping, analysing and researching. It’s about understanding their “pungent granularity”. Pungent granularity and the social audience To survive in...

An Alien Tweet (Almost)

There is something that tickles me about this tweet from the (now) out of hibernation Rosetta space probe. “Hello, world!” — ESA Rosetta Mission (@ESA_Rosetta) January 20, 2014 After three years of hibernation, the probe which is on a mission to intercept a comet (yes, in real life, not fantasy), was awoken and signalled its readiness with the classic...