#WhipIt–Pantene tackles workplace perceptions of women

When I was a teenager I felt that my generation was going to be the one to combat all the issues of injustice that plagued the world. As I got older, I realised that almost every teenage generation thinks the same way – that they can, armed with fresh insight, a new perspective and abundant energy, change the world. But changing one person’s mind is hard...

This Holiday Season, Get Your Social Media House in Order

It’s been a long year, and I know you are tired. Worn out. Ready for a break. But how READY are you? Because when it comes to social media, you need to be business READY, and by that I mean: Responsive Don’t bury your head in the sand. An issue can turn into a crisis very quickly. Make sure you have protocols and people that allow you to respond to issues as...

Ash Donaldson – Predicting Irrational Decisions

I don’t know about you, but I am completely logical. Focused. Directed. I am completely in charge of my own decisions and behaviour. Or so I thought. A couple of weeks ago, I caught up with Ash Donaldson, caffeine aficionado and behavioural design guru. We got talking about mobile app design and human behaviour and within seconds, my head was swimming. He was...