A Collection of Social Media Case Studies

Some organisations are well ahead of the digital innovation curve – and are maturing their digital business practices. Others, however, are in the early stages, feeling their way, gathering information and trying to figure out just HOW digital can be part of their businesses. If you (or your organisation) are in the early stages, it sometimes helps to learn...

The New Physics of the Consumerverse

If you weren’t able to get along to the inaugural DiG Festival in Newcastle, you certainly missed an amazing event. But not all is lost. The DiG Festival team are making a great number of presentationsavailable for viewing. They’ve just posted mine – and it seems they’ve nicely edited out some of the glitches I had with the slide controller. Would love your...

The Digital Tool Landscape

For years, I have been collecting tools that help me get things done. Some of them run on my computer or on a web platform. Some of them have become obsolete or were closed down when the startup money ran out. But almost always, digital tools have some value to the marketer – even if it is just to stimulate our thinking about the way that consumers engage and...