ADMA Young Marketer of the Year Finalists Announced

The finalists for the ADMA Young Marketer and Young Creative of the Year have been announced, celebrating and showcasing the work of the Australians under the age of 30. It’s hotly contested, with winners flying to New York City in 2014 on an all-expenses paid trip to meet with leading marketers, creatives and agencies including Google Creative lab, OgilvyOne...

Brandwatch Vizia Shakes Up Social Media Command Centers

The concept of social media monitoring seems like a no-brainer. Marketers use keyword driven technology tools to tap into the vast oceans of social media data to reveal mentions of their brand, products and company and then determine how best to respond. It’s a model that replicates the traditional “media monitoring” approaches that have been in existence for...

Spoken and Unspoken Rules of Social Media

When I first started blogging I voraciously read Darren Rowse’s Problogger website. It seemed like every conceivable issue I was facing had already been tackled and fixed by Darren. Similarly, I followed Yaro Starak’s advice, thinking I’d tread the entrepreneurial path. And when it came to marketing, I’d look to Olivier Blanchard’s insightful Brand Builder...

Telling a Data-Driven Story

During the last election, I was constantly amazed by the way that politicians of all persuasions bored us to death with FACTS. It was as if they were following a mantra which was to wheel out fact after fact as though they would eventually convince us through the weight of their overburdened arguments alone. We would hear about HOW many jobs had been created....

The Way to Wealth by Chicago Professor

I love this advice written on the back of an index card by University of Chicago Professor, Harold Pollack. In clear, simple terms, he explains the dos and don’ts of building wealth over time. Of course, like all advice, it’s easy to hear and hard to put into action. My favourite point is “The person on the other side of the table knows more than you do...