A Cup of Chaos #80: Dino Prank

I have not done a cup of chaos on a Friday for sometime … but this just seemed too delicious to ignore. http://youtu.be/zZGNk8pUj4Y Jes via...

Why Social Media Has Failed the Federal Election

In the last federal election, social media showed its potential to engage and influence the voting public. We saw some tentative steps into the world of social media – some tweets, Facebook updates and the occasional blog post. And the public – largely ignored in terms of digital citizenry – leapt at the opportunity to not just join the conversation – but enter...

We Are Smarter Than TV

Back in 2007, Drew McLellan and I embarked on a journey of crowdsourcing discovery. Inspired by the We Are Smarter Than Me collaborative writing project, we wanted to see whether the collective intelligence of marketers across the globe could make sense of the emerging social media landscape. Three months later, the first edition of The Age of Conversation was...

Put Some Play into Your Day

For a long time I have been a fan of the concept of “play”. It brings a great deal of creativity into what can often be a very serious approach to business. In fact, I used PLAY as a metaphor for brand engagement, precisely to provide a creative nuance not only to “kids marketing” but to what we now call social media marketing. But how can we take this further?...

Marketing Provocations from We Are Social, Singapore

The WeAreSocial team in Singapore consistently produce thought provoking research and showcase the powerhouse that is Asia. Their regular reports (available on Slideshare) aggregate data from across the web and make connections between the trends and the reality on the ground. And for those wanting to understand the shifts in marketing in Asia, they provide a...