News Analysis: Adobe Acquires Cross Channel Marketing Expert Neolane For $600M

On June 27th, Adobe announced a letter of intent to acquire Neolane for $600M.  Neolane is a privately held, French-headquartered marketing automation software company with 47 of the top Fortune 500 companies as customers. Marketers are thinking less about “digital marketing” and more about how to market in a world driven by digital engagement,...

Digital Ad Spend Grows But What About the Investment?

When I look at infographics, I am looking not just at the facts and figures (boring) – I am looking a the underlying story. I want to understand what is taking place behind the numbers. I seek insight and connection between the sources of information, the behaviours of the industry and opportunities for the future. So this infographic from Invesp, fired up my...

Bridging the Social Chasm

When IBM’s Center for Business Value released its 2011 report into the relationship between social media, marketing and brands, it revealed a “perception gap”. On the one hand, marketers had an understanding that their connected consumers “wanted” or even “expected” a certain style of interaction through social media. And on the other hand, there was the hard...

Is Facebook the New Las Vegas?

You know how it goes at the international airport check-in counter. Greet customer: “Hello sir” Determine destination: “Where are you travelling to today?” Check passport, print boarding pass etc It’s all pretty functional. From time to time, there might be some off-script personality sneaking through, but it’s rare. Unless you are travelling to Vegas. When I...

The Participatory Revolution

As part of the Vivid Ideas Festival, innovator, Michelle Williams (founder of Ideaction) curated a knock out event designed to transform the thinking of business, creative and innovation professionals. The resulting one day conference brought together an eclectic mix of speakers, audience members and yes, active participants. If you were like me and could not...