Pitch the Future–Young Social Innovators in Action

You know what it’s like when inspiration hits … an idea galvanises in your mind like a bolt of electricity, sending your pulse racing. And the more you think on it, the more you feel your nerve fibres tingling. But what happens when you tell someone about your idea? Your mouth dries. The words tumble out one on top of the other … you get tongue tied, excited...

Twitter + TV Goes Beyond the 30 Second Spot

Many companies spend a great deal of time, money and effort getting people to do something. Like switching brands. Trying a new product. Or watching a TV show. And to do this, they use advertising. TV has been the great transformer of the 20th Century – it has educated us, engaged us and even amazed us. And the thing it transformed was not the world, but our...

Lead Your Life the Right Way, the Dreams Will Come to You

One of the amazing things about the web is that we are constantly in a state of renewal. We read, consume, engage and move on. Great ideas, applications, innovations – and even people – come into our sphere of attention and leave. Sometimes without a trace. Or sometimes with only a line or two in our memory. A feeling. A sense of pride or loss. I remember...

A Date with Lindsay Lohan. Or How Celebrity Adds Punch to Your Brand

If there is one thing I love, its when people are publicly honest. Or self-deprecatingly honest. Or self-deprecatingly honest in public. But I love this even more when the person at the centre of the confession is famous. Or hyper-famous, like Lindsay Lohan. So, imagine that you are the brand manager for eHarmony, the dating site, and you notice that your...

SuccessConnect – Where Talent and Social Collide at the SuccessFactors Conference