Don’t Give Up

Creativity is hard work. Actually, work, life, everything is hard work. For every 100 good ideas that you put up, you’ll be lucky to see one take root. For every “yes” that you get, there’ll be dozens of “nos”. And for every spark you ignite in others, there’ll be whole audiences of blank faces. Remember, too, it all takes time. Effort. Resistance to the...

Marketing to Marketers – Just Add ICE

The five forces of the Consumerization of Information Technology (CoIT) do not just affect the chief information officer (CIO). The impact of social media, Big Data, analytics, mobility, cloud computing and unified communications will be felt across every business unit and across every enterprise. However, it is the office of the CMO – the organizational...

Consuming Big Data–The Internet in 2015

Everything that we do on an internet connected device leaves a digital trail. Whether it is an internet enabled refrigerator, a PC, smartphone or tablet – somewhere there is a log file recording of what your device did, what it connected to and when. And if that involves sending files, or creating or consuming content – then that data grows – for those files...

Startups – How Do You Like Them Apples?

Starting a business is like flying by the seat of your pants. Even experienced entrepreneurs experience the simultaneous challenges of validating and launching a product, marketing, resourcing, managing staff, engaging stakeholders and securing funding. Often – in the whirlwind – a strategic approach to marketing is lost. Or worse – ignored. My view (as it...

Do You Hire Well? A Lesson From HubSpot

I have been a fan of HubSpot for some time. I love the way that they relentlessly connect the dots between marketing and action, between marketers and their customers, and the web and the business of marketing. Over the years, the HubSpot team have developed and driven the concept of inbound marketing – releasing free tools to help educate and empower...