It’s Not Charity: It’s Social Enterprise-investing in the future

When I give money to charity, I look closely at the aims of the organisation. I listen to the story and look for the downstream impact. And I look at the finances. I am keen to know how much of the money that is donated goes to programs and how much goes to administration. Over the years my giving has changed. I noticed that I became more focused on this...

Convergent Storytelling – or how to tell a mofo of a story

When we think of convergence, we tend to think of the obvious – of like things coming together. “Convergent media” for example is often seen as a force for disruption – yet for me, it’s far from disruptive. In fact, I’d go so far to say that it is assertive. But what happens when the technology of production and the technology of distribution are brought...

Five Must-Read Posts from Last Week

What is creativity? How do we link it to business – and how do we make a business OUT of that creative impulse? These are all questions that link the five must-read posts from last week. And interestingly, at least for me, the answer is not what you’d expect. When Google decided to shut down its Reader product, it sent shockwaves through its community of...

Brand Storytelling: Teradata’s Case of the Tainted Lasagna

Brand storytelling can be hard work. Not only are there all the internal hurdles to overcome, sign-offs and legal checks and so on – there is also the challenge of subject matter. What do you do if you have a complex product or solution that you are trying to explain? Which channels do you choose – and how do you incorporate social media into the mix. I was...

Five Must-Read Posts from Last Week

Over the last week there have been dozens of brilliant articles published. But these five posts really caught my attention – with original thinking and expression and a point of view that is hard to ignore. Hope you enjoy them all! A welcome return post by Rob Campbell delights us all. Paul Wallbank shares yet another way businesses damage their brands by...