I’m Just a Little Bit in Love with This

I’m just a little bit in love with a great presentation by Martin Weigel. How to (not) Fail from Martin Weigel I didn’t want to get in the way between you and this presentation – but it’s important to remember that there is a huge perception gap between what WE think consumers want, and what they EXPECT from us. It’s not even that we have to CLOSE the gap –...

Content Marketing in Australia Needs a Wakeup Call

The Content Marketing Institute’s new report on Content Marketing in Australia is timed nicely for the upcoming Content Marketing Conference (4-6 March 2013). The report contrasts the content marketing approaches taken by marketers in Australia vs the USA and reinforces much that we already know: Over 60% of marketers expect to increase or significantly...

You Thought Siri Was Cool Until You Got Google Glass

I can remember my first bulky personal digital assistant (PDA). It was cumbersome, hard to use and ugly. Very ugly. But I loved it. It felt like a ripple in the fabric of the future. While at university, I took notes on this PDA, scrambling to jot bullet points into the slim LED screen and save them before we moved onto the next subject. Sometimes it worked,...

Group Buying Code of Practice Tightens

Group buying has proven popular in Australia. In 2012, the market generated $504 million, and according to a December 2012 study by Telsyte, the top five sites showed year-on-year growth of over 9%. However, it is not all roses. Competition is fierce and the size of the market is not expected to grow as strongly this year. That means we can expect consolidation...

Five Must-Read Posts from Last Week

This week there has been plenty of discussion around the world of digital. From metrics to trust  and selling to strategy, it feels like digital – as a disruptive force – is itself being disrupted. This reinforces the sense that we must continuously update our skills and expertise – and work with one foot in the present and an eye on the future. Great article...