Three Things Cycling Taught Me About Social Media

I must admit to being a reluctant cyclist. Sure, I like the benefits and I even like getting out in the weather – but it can be hard to overcome the initial inertia. There is one thing, however, that fascinates me about cycling – and that is the way that your mind begins to make the most wonderful connections as your body starts to get “into the zone”. As I...

Five Must-Read Posts from Last Week

We all want our communications to “cut through” – to reach the people who matter and have an impact (no matter how small) in their lives. But in our push to make this happen, we often contribute to the noise rather than strengthening the signal. This is where strategy and tactics combine. But which comes first? Last week’s articles provide some suggestions....

B2B Marketing Benchmarks and Trends + Two Insights for Content Marketers

The Content Marketing Institute (CMI) and MarketingProfs today launched the 2013 edition of their B2B marketing benchmarks and trends report. Based on a survey of over 1400 marketers in North America, the report reveals the trends impacting corporate marketers across the full spectrum of business size: Content marketing remains a priority: With 90% of marketers...

Report – CMOs: Time to Re-Cast the Marketing Funnel

It is often said that companies only have two functions – marketing and innovation. Despite this, most corporate marketing practices are based on century old theories and frameworks that no longer adequately accommodate the complexities faced by today's CMO. Rather than the inside-out view offered by the traditional marketing funnel, marketers need to...

A Palpable Dis-Ease – Graham Brown’s Mobile Youth

(Graham Brown) The Mobile Youth: Voices of the mobile generation from Graham Brown (mobileYouth) We don’t have to look far to see that we are living in a digital world. On my desk sits half a dozen connected devices, wifi enabled, flashing, beeping, spewing updates from sites, friends and acquaintances thousands of miles away. But for me, this is a world that I...