The Common Sense of Social Media

Are you old enough to remember the people who ran the corner shop? Do you even remember a time when there WAS a corner shop? What about a milk man? Or a baker who home delivered? These were people who knew your name. They knew where you lived. Their kids went to school with your kids. It was a time when communities weren’t something you engaged with online – it...

CMO to CIO – It’s Time We Talked

When we crowdsourced the first The Age of Conversation book back in 2008, the idea of working from the outside-in was untested. Over 100 marketing innovators from 15 countries shared their thoughts and early experiences and Drew McLellan and I produced a book that would go on to create a community, showcase the early adopters and leading social media...

Five Must-Read Posts from Last Week

Some weeks, reading across the web can feel light on. At other times, it feels like there is an explosion of critical thinking and devastating insight. Last week, it was the latter – with dozens of great articles challenging perceptions and charting a path into the future. These are the best five: Following your passion can lead to a great career – but it takes...

Don’t Like Me – Hire Me: Recruiting Goes Social

The 2012 Jobvite Social Recruiting Survey reports that 92% of US companies have used social media to identify talent and potential employees. The survey also indicates that 43% of companies using social recruiting have seen an increase in candidate quality – with 73% successfully hiring. Increasingly this means that personal brands and employer brands are...

Five Must-Read Posts from Last Week

Each week I seek out articles that indicate a shift in something – cultural thinking, consumer behaviour, strategy, communications, work practices … anything that opens the door to the unexpected. It’s easy to find information that confirms what we already think or know, but it’s better to not only push the envelope of our own experience – we should seek to...